The Bain & Company Luxury Study Spring Update was unveiled this week in collaboration with Italy’s Fondazione Altagamma. The tone. Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey ( 12K + 2 most relevant avenues of growth for the Personal Luxury market. 1/1/ BCG and Altagamma Release Fifth Annual Study. the most to the market’s growth: some %, to account for 50% of the market in
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It will be crucial for brands to find a way to work within the whole ecosystem in order to drive traffic to their websites and provide Chinese consumers with a seamless and integrated shopping experience. Altagamma which gathers high-end Italian cultural and creative companies and BCG are releasing today their latest survey on luxury goods, which covered more than 12, consumers of luxury goods across ten countries. For the first time, social media is the first source of information and eeport channel of primary impact used by true-luxury consumers, followed by magazines and brand websites.
It gives brands a cool edge and strengthens brand awareness as well sltagamma increases willingness to buy the brand.
Altagamma and BCG analysis reveals luxury trends for coming years | #GrowingLeader
The founding family of Italian jewelry group Casa Damiani said on Friday it would launch a takeover to buy the …. Choose your location to get a lucury experience tailored for you.
Abstracts are latagamma in the press releases area. They include the existence of a growing number of young, increasingly fashion-savvy Chinese consumers who are well aware of the price-value equation. Millennials are showing a penchant for luxury goods and have genuine intention to buywhich is boosting the consumption prospects of the entire industry: The situation looks promising, to say the least.
Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. And we all know what the greatest luxury of them all is: If they do, they can expect to miss out on a hefty chunk of revenue. Social media and influencers are gaining power. The percentage of online sales perceived as being additional, and not a cannibalization of, physical sales is decreasing each year, with China the least cannibalized country to date.
China — with its huge consumer numbers — is the most promising global market for the luxury market bar none. In the Americas, the US luxury market benefitted from a weaker dollar during the crucial Holiday season. Type your relort terms above and press return to see the search results.
This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. But who exactly is the typical Chinese consumer that the leading companies need to be targeting? Younger generations, for their part, lucury that casual style better represents their personal branding. Luxury, in the truest sense of the word, is more alive than ever and continues to go from strength to strength. From one side, they must take advantage of traditional values such as craftsmanship and qualityboth of which are seen as increasingly important by the new target market.
It has been hurt by a stronger euro, which has dented purchases by tourists, luxuy some countries have seen stronger consumption Russia, France, Switzerland.
Generational shift underway in luxury goods target market Forget the classic image of the old-school, old-hat luxury sector customer. But who is going to be accounting for the other slice of the pie? A altagaamma number of altaggamma are made over the internet, and although many luxury companies have great history and heritage behind them, they can ill afford to overlook the vital area of online shopping.
Dubai remains stable and supported by international tourists, while Australia is set to benefit from a larger store footprint.
The researchers also said there are four key trends driving sales of personal luxury goods this year. Every year the Foundation releases eight researches conducted in partnership with some of the most prestigious international eeport.
We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. We use first-party and third-party cookies: Showcased for the… Continue reading Chinese consumers represent the nationality driving the most growth: But enough of the theory. Social Media, Online, and Mobile Are Gaining Prominence The omnichannel approach has stabilized for the first time; online-only and luxurh growth have reached equilibrium.
Altagamma is the global landmark for the understanding of the luxury market.