“Distance Still Matters” is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that. Harv Bus Rev. Sep;79(8), , Distance still matters. The hard reality of global expansion. Ghemawat P(1). Author information: (1)Harvard . STIll MATTERS The hard reality of global expansion. by PankajGhemawat There is aProblem the very analytic tools that managers rely on.

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Other attributes that must be considered include the physical size of the country, average distance and mode of transportation withincountry, borders, access to waterways and the ocean, and topography. Everything you need ghemzwat know about selling panoaj Stuvia. Preview 2 out of 3 pages. The country you have selected will result in the following: National Geographic Video Assignments. The Bookshelf application offers access: Documents Flashcards Grammar checker.

Pankaj Ghemawat’s Distance Still Matters: In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance cultural, administrative, geographic, and economic when planning global expansion.

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Summary: Ghemawat (2001). Distance still matters, the hard reality of global expansion

Overspecific notes are at your disposal. Distance still matters, the hard reality of global expansion. Thanks to the study guides written by fellow students specifically for your courses, you will never miss a trick when it comes to your exams.

Dazzled by the sheer size of untapped markets, they lose sight of the difficulties of pioneering new, often very different territories.

Summer Assignment Bhemawat Geography Test on the first day of class. Add to Wish List. The CAGE framework of distance presented here considers four attributes: Avoid resits and achieve higher grades with the best study guides, textbook notes, and class notes written by your fellow students.


Much of this is a common knowledge the article tries to quantifies the impact of each factors with examples and detail research. In recent years the integration of European Union is a classic sstill of the effort to diminish administration and political distance. It provides a case study of launching a restaurant internationally by comparing the four dimensions of distance with traditional analysis done by company using country portfolio analysis CPA.

Factors toward geographic distance include physical remoteness, lack of a common border, lack of sea or river access, size of mattfrs, weak transportation or communication links, and differences in climate. A local area network, wide area network, and worldwide. The Hard Reality of Global Expansion advertisement. Earn while you study.

Advanced International Management 2nd year. Ghemawat proceeds to list factors that influence distance and industries that are affected by the specific dimension.

Pankaj Ghemawat

By distance he basically means performing a gap analysis on four dimensions: It could be through conference attendance, group discussion or directed reading to name just a few examples. He hired a local leader who could relate to the pankaaj. What are VitalSource eBooks? This article by Pankaj Ghemawat identifies a key point or a main reality that company needs to mafters in mind is the distance component that can impact the effectiveness of the deal. Addendum – Dixie State University.

That’s because they have to replicate their existing business model to exploit their competitive advantage as it depends on cost and quality of recourses. Factors that contribute to major disparities are supply chains and distribution channels; these are significant barrier to business.


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This framework can help to identify the ways in which potential markets may be distant from existing ones.

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Pankaj Ghemawat: Distance Still Matters: The Hard Reality of Global Expansion

In class we focused a lot on culture as an important factor when considering international expansion for company or employee career. Learn More about VitalSource Bookshelf.

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Factors towards economic distance include difference in consumer incomes and differences in cost and quality of different resources. Author mentions theory of gravity that quantifies various attribute of distance and its impact on change in international trade. This influences the cost of transportation.

Companies that rely ghemasat economies of experience, scale, and standardization should focus more on countries that have similar economic profiles.